Case for Support Writing Rooted in StoryBrand Strategy
Strategic storytelling for nonprofits, churches, and schools.
Stop raising money on assumption alone.
If you're gearing up for a capital campaign or major donor ask, your message has to matter - not just to you, but to the people you're asking to join you.
Using the StoryBrand framework, I'll help you craft a case for support that invites donors into the story so they're not just giving to a cause, they're stepping into a mission.
Why a StoryBranded Case for Support?
Many major granting organizations won't award funding without seeing a successful Feasibility Study done first. It's how they, and your donors, know you're serious and capable of hitting the goals you've set.
A Feasibility Study removes the guesswork of, “Will our donors give, and/or can they give more?” and replaces it with real insight and data into what's actually possible. But before that study happens, donors need something to read: a Case for Support. (Sometimes called a Case for Giving or a Case Statement.)
Often, these documents end up overly complicated and way too long -informational, not inspirational. Part of that comes down to bandwidth: your team is holding a hundred different ideas about your campaign, and getting everyone to agree on what to say takes real time nobody has to spare, so you end up saying everything.
A StoryBranded Case for Support flips the script because people give to what they understand the quickest. We’ll go deep on the problem you're solving, how your organization plans to solve it, and what success looks like on the other side. More clarity, less noise.
As a Certified StoryBrand Guide, I’m equipped with years of experience helping organizations simplify confusing messages. I’ll help you create a case that:
✅ Shows donors exactly where they fit in (spoiler alert: they’re the hero!).
✅ Inspires generosity through a compelling narrative.
✅ Builds trust and confidence in your vision.
✅ Clearly articulates why your campaign must happen NOW.
✅ Raises more funds because your donors actually understand your goals!
How does it work?
Through a guided discovery session, using questions tied to both the StoryBrand framework and your campaign goals, I help you uncover the story your nonprofit has been looking for. Or, if the story's already there, I help you find the right words to tell it well. I’ll help you make sure your story has strategic direction, flow, and nothing gets left out along the way.
I create the first draft, giving your team the structure and bones you need. From there, you add the finishing details specific to your organization, then I’ll finalize it into a designed document you're proud to share with donors.
Most Importantly?
The words we come up with during your case for support discovery process won't just live in one place, they become your campaign messaging! They show up in your campaign book, in what you say at a vision night or gala, and in a conversation over coffee with a major donor. By the end, you'll walk away with clear, compelling language you can use anywhere, so every conversation you have moves you a little closer to a yes!
Clear language matters, and I'll help you get there.
John Sullivan Solutions
I partner exclusively with John Sullivan Solutions, a firm that specializes in developing strategies, strengthening leadership, and raising funds for mission-minded organizations. When your vision is bigger than your projected income, we’ll help you close the gap so you can achieve the impact your mission was meant to make.
Craft a Case for Support That Tells a Story and Sparks Generosity
I’ll help you tell your story well - and invite donors to act NOW!