Case for Support Writing Rooted in StoryBrand Strategy

Strategic storytelling for nonprofits, churches, and schools.

Tell the Right Story. Raise More. Advance Your Mission.

If you’re gearing up for a capital campaign, fundraising push, or major donor ask, one thing is non-negotiable: your message has to matter. Not just to you - but to the people you’re asking to join you.

That’s where I come in!

At Sarah Ingle Creative, I help nonprofits, churches, and K–12 schools craft a narrative-based Case for Support that invites donors into the story, so they’re not just giving to a cause, they’re stepping into a mission.

Using the StoryBrand framework, I’ll take your campaign goals and translate them into a compelling story that highlights the problem, shows your vision for the future, and makes it easy for donors to say “I’m in.”

Why a Narrative-Based Case for Support Works

Traditional Case for Support documents are often overly complicated and way too long. Campaign teams rarely have the time (or headspace) to write one well. Without a clear strategy, it’s tough to communicate your mission in a way that actually resonates with donors. And let’s be honest - asking for money can feel awkward. The whole process quickly becomes overwhelming, and in the end, many Case for Support documents end up simply informing, rather than inspiring. Worst case (no pun intended), they leave donors wondering what they just read, instead of wondering, “Where do I send my check?”

A StoryBranded Case for Support flips the script. It’s clear, donor-focused, and emotionally engaging, helping you:

✅ Show donors exactly where they fit in (spoiler alert: they’re the hero!).
✅ Inspire generosity through a compelling narrative that highlights the problem your donors want to solve!
✅ Build trust and confidence in your vision.
✅ Clearly articulate why your campaign must happen NOW.
✅ Raise more funds because your donors actually understand your goals!

What You’ll Walk Away With

You’ll leave with a ready-to-use Case for Support document that’s:

Grounded in strategy.
Written with clarity and heart.
Custom-built to reflect your voice, mission, and goals.
Designed to energize your fundraising efforts.

Most Importantly?

You’ll have a clear way to talk about your campaign so that your donor conversations just feel natural. I’ll help you create an abbreviated elevator pitch your whole team can rally behind.

John Sullivan Solutions

I partner with John Sullivan Solutions, a firm that specializes in developing strategies, strengthening leadership, and raising funds for mission-minded organizations. When your vision is bigger than your projected income, we’ll help you close the gap so you can achieve the impact your mission was meant to make.

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